Wednesday, December 24, 2008
The Best of Public Radio 2008
Vermont Public Radio is seeing underwriting support decline for the first time in its history. Here we are near the end of December, with underwriting revenue of $140,000 this month compared to $170,000 last December, nearly a 20% decline. Businesses are having a hard time keeping their doors open, never mind having their business heard on Morning Edition.
We receive about one third of our annual revenue from business underwriting, nearly $2M of VPR’s $6.5M budget. As business support continues to decline, we’re looking at other ways to raise the money needed to continue to cover the news, pay our share for NPR programs, and broadcast VPR Classical. We’re cutting costs, by nearly 10% so far, but we’re also trying new approaches like the “Best of Public Radio” end of year fundraiser that offers listeners an opportunity to keep VPR strong for 2009. I hope you’ll listen in and let me know what you think.
Robin Turnau
Vice President for Development
Vermont Public Radio
Stop and Listen
Today I was doing the usual morning things to get ready for the show (preparing the weather - as if anyone CAN do that!, pulling CDs, reading through the day's news...) when the familiar sounds of Willem Lange's perennial favorite, “Favor Johnson” came through the radio. I was immediately drawn into the nostalgic world of Hercules the Hound, drifting smoke through the falling snow, and soup cans filled with fruitcake. I stopped what I had been doing to sit for a moment and listen - just listen, undistracted - to the rest of it.
When I'm asked, 'how do you choose programming?' it's experiences like this I recall. Is it meaningful, or relevant? Do I care about it? Can I learn something? Does it make me think, or feel something extraordinary? When the answer is 'yes', the choice is made for me. It's that easy.
Whatever else your holiday plans may include I hope that the hand-picked sounds and stories you find on VPR and VPR Classical help to make your experience that much more special. To paraphrase Willem Lange, "it's just our way of saying 'Merry Christmas'!"
Best wishes for the holidays and New Year from all of us at VPR!
Cheryl Willoughby
Interim Director of Programming
Monday, December 22, 2008
The Scoop on School Closings
Some listeners have asked us if we could deliver this in a different way, like reading the complete list on the air. VPR is a statewide network, and all of our stations are simulcast from our main studios in Colchester. With well over 1,000 schools in the VPR listening area, even if it took the announcer just 5 seconds to read each announcement it would nearly 90 minutes to read them all! Even if only half the schools were closed or late, it would still take 45 minutes. This is why we must rely on VPR.net to convey this information.
We've also been asked about providing an RSS feed of school closings. Since the list at our website is pulled directly from the Vermont Association of Broadcasters' database, at this time we are not able to provide an RSS feed or make any other changes to the information as it comes in.
We do take care to provide an overview of the counties affected on the air throughout Morning Edition.
Technology is ever-evolving, and we'll continue exploring better ways of getting you school closing information quickly and accurately. In the meantime, bookmark our school closings page, bundle up, and enjoy the snow!
Michelle Jeffery
Communications Producer
Wednesday, December 17, 2008
Who's Right?
such members. I believe that the gift received in the first year of a sustaining membership is the last. Who is right?
Thanks to both of you for supporting VPR! As a sustaining member, you may request a thank-you gift every year on the anniversary of your pledge. Also, sustaining members are automatically entered in all of VPR's drawings. As a sustaining member, you help VPR save on mailing costs and help keep our membership drives as short as possible. To learn more about sustaining membership and sign up, click here.
As of today - 3,861 sustaining members help make great public radio happen on VPR!
Tuesday, December 16, 2008
NPR's Senior Vice President for News on recent cuts
Click here for a transcript of her interview with PBS Online NewsHour
Thursday, December 11, 2008
NPR Cuts Jobs and Programs; VPR's Financial Picture
Day to Day is broadcast on VPR weekdays from 2-3 p.m. Although the program won't end for a few months, we’ll start a process of looking for a replacement in our news lineup that provides the same level of national and global perspective during those hours.
The layoffs at NPR came because of a decline in national underwriting revenue and foundation support that makes up about a third of NPR’s $158 million budget. Member station fees make up about half of NPR’s revenues. Here is a link to NPR’s press release, and a story by NPR’s David Folkenflik on All Things Considered.
And the economy has affected VPR as well. We ended the 2008 fiscal year on budget, and had a very successful fundraiser in October to begin FY 2009. But there have been some warning signs: the average membership pledge during the last drive was less than in previous years. And for the first time in a decade, revenue from business underwriting declined by about 4%. Three months into our fiscal year, those same trends appear to be continuing. As a result, we’ve revised our revenue projections downward by more than $400,000.
We’re looking carefully at all areas of VPR’s budget to make up for the projected shortfall. I’ve put a hold on any vacant full and part-time positions, and everyone is looking at other ways we can reduce expenses this year.
No one knows how much worse the economy will get, but I think VPR is in relatively good shape to weather this storm. We have strong programming, a talented staff, and lots and lots of loyal listeners across this region. We know you’re counting on VPR and NPR to keep you informed about the economy and all the news of the world. I want to assure you that we will continue doing just that, while being prudent and creative with our resources.
Mark Vogelzang
VPR President
Live Jazz a hit on VPR
I'm glad you connected with last night's show. It's always a treat to have live music and the quiet melodic sound fit my mood too. Do introduce yourself to Ellen Powell when you see her live, she'll
be happy to hear you enjoyed her performance with Geoff Kim.
Thanks for listening & writing,
George Thomas