Tuesday, June 5, 2012

Update: Cut The Drive In Half

Typically, receiving half of something is a bad thing.

But what about half of a membership drive?

By now, you've surely heard about our effort to cut the upcoming membership drive in half by raising $245,000 before it even begins. To date, more than 500 of you have voted with your wallet in favor of shorter membership drives, and we have great momentum to meet this important goal by June 18th.

Listeners are always telling us they would like less on-air fundraising and more programming. So, we launched this experiment to see if we could raise at least half of our overall goal before the drive, and cut the number of days we need to spend fundraising in half (to just five days).

However, the deadline is fast approaching! In fact, there are only 14 days left to meet this mark, so it’s vitally important that we hear from you TODAY.

Without listener support, VPR wouldn’t exist. And without listener support today, we won’t be able to realize this important goal.

Thanks in advance for supporting Vermont Public Radio and shorter membership drives!

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